In August 2011, LAUSD and the Food Services Division unveiled its “I’M IN” campaign which an exciting all-inclusive program designed to raise awareness about the District’s healthy meals to help fight childhood obesity, as well as to encourage student attendance and dropout prevention. The campaign is an invitation to the entire community to make healthy choices and support educational proficiency for all students. The District, which serves more than 650,000 meals daily, released a new student-driven menu with a wellness program that will tie in proper eating and regular exercise.
“’I’M IN’ is how students prepare outside the classroom to be at their best inside the classroom,” says LAUSD Superintendent Dr. John Deasy. “I’M IN’ is the promise students make to themselves to eat right, exercise, and get their proper rest so they can achieve great things in school.”
“I’M IN” connects with students, parents, community groups, administrators, teachers and other L.A.-based organizations by asking them to get involved and help support the movement. The five-year program will include celebrity-sponsored student and community activities, public service announcements, food tasting events, social media, and traditional advertising in billboards, radio and print publications
The campaign is supported by the LAUSD, Los Angeles County Renew LA Grant, and the District’s category supply partners including Tyson Foods Inc., McCain Foods Limited, Jennie-O Turkey Store, Don Lee Farms, the California Milk Advisory Board, Driftwood Dairy, Gold Star Foods and Five-Star Gourmet Foods, Inc.
For more information on the “I’M IN” campaign, visit Facebook at www.facebook.com/ImInLAUSD, or check out the new Public Service Announcement created by our own KLCS.